Our fourth annual digital trust report assessed consumers’ perceptions of nine major social networks — Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube — across five different pillars: security Sex, legitimacy, community, advertising experience and advertising association.
An in-depth understanding of users’ views on these five areas can help social platforms win advertising revenue and help advertisers make more informed decisions about where and how to allocate media budgets.
The full report is only available to Insider Intelligence corporate customers. More than 100,000 corporate subscribers rely on our research to fully understand the digital transformation of their industries.
Just enter your information to get an exclusive preview of the digital trust report and start receiving eMarketer’s daily newsletter, which covers the most important trends in digital marketing and media today.