- carnival corp CCL own cruise brand Princess Cruises has signed an exclusive five-year license agreement With Xponential Fitness Inc XPOF.
- Princess will leverage Xponential Fitness’ content to offer multiple curated fitness brands for experiences at sea.
- Under the agreement, at least eight Xponential brands will be made available onboard each of Princess’ 15 ships, resulting in a total of at least 120 licensed studio experiences across the fleet.
- Experiences include Xponential’s Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance and StretchLab brands.
- Xponential works with OneSpaWorld Holdings Ltd OSWPrincess Cruises’ exclusive partner for health, wellness and fitness services to integrate its fitness offerings.
- In addition to the Xponential-branded studio classes onboard, Princess will make Xponential’s XPLUS on-demand virtual studio class subscription service available in more than 23,000 staterooms on the OceanView digital content platform.
- Price promotion: CCL shares are trading up 0.72% at $10.48 on the latest check Monday.
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