With the nationwide lockdown amid the COVID-19 pandemic, several manufacturing units are facing acute labor shortages that have halted production. According to a survey, several manufacturing units have seen a 40-50% drop in visitor numbers by 2020.
However, the individual or small quilters reported no change in quilting and were quilting a little or a lot more, having plenty of time now than in a pre-COVID environment. Manufacturers are rethinking their business strategies, such as B. Switching to online channels to keep the market afloat as consumers increasingly avoid buying in-store.
Quilt Market – Regional Analysis
North America maintains its leadership position in the global quilt market as the region has shown impressive growth in the production and use of quilts, topping the rest of the nations.
According to reports, the projected size of the quilting market is currently around US$4.2 billion, up slightly from US$4.1 billion in 2018. The region has the highest number of quilters at around 9 to 11 million, which has remained stable over the past decade.
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Asian and European regions overall anticipate rapid growth in the global quilt market driven by direct to consumer sales as well as growing popularity among younger generations for home decoration purposes.
Quilt Market – Competitive Analysis
Market participants focus on expanding their product portfolio through product innovations and launches. Market participants use e-commerce platforms to strengthen their market presence and expand their offerings to consumers.
Endlessbay, a US-based premium home furnishings brand, has launched a new line of fall and spring quilts for individuals seeking quality, comfortable home furnishings. The new collection highlights 100% organic linen made from high quality flax grown in Belgium. Hawkins New York launched a plain linen quilt…
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