Amazon.com, Inc AMZN will reportedly end its “Treasure Truck” deals that customers have been giving Offers of the day by texting.

What happened: Customers who signed up for alerts were notified via text message by Amazon that Tuesday’s Treasure Truck would be the last such offering. reported axios.

“Treasure Truck was a unique way to bring exciting deals right to customers’ neighborhoods,” Amazon said, according to Axios.

“We will continue to offer our customers new offers on Amazon.com every day.”

Amazon did not immediately respond to Benzinga’s request for comment on the development.

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Why it matters: The withdrawal of the Treasure Truck comes as tech companies double down on core offerings and trim products, Axios noted.

Chief Financial Officer of Amazon Brian Olsavsky said last week that the company would take action to “tighten our belts.” Pause listing and fulfillment of products and services where it believes “resources are better spent elsewhere”.

The program, run by Amazon, offered a single product as a “limited time offer,” which was then offered across a fleet of more than 100 vehicles in multiple cities. In August 2020, the pandemic forced Amazon to put the program online. reported GeekWire.

Amazon missed third-quarter sales estimates last week, and on Tuesday shares of the company plummeted to a 52-week low of $96.51 undermined its trillion-dollar valuation.

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