Pune, India, Nov. 08, 2022 (GLOBE NEWSWIRE) — The global Email Marketing Software Market size was $1.15 billion in 2021. The market is expected to keep growing $1.26 billion 2022 to $2.76 billion in 2029, exhibition of a CAGR of 11.8% from 2022 to 2029. The growth is due to the increasing initiatives by companies to expand their customer base.
This information is provided by Fortune Business Insights™ in its research report titled, Email Marketing Software Market Share, 2022-2029.
Market expansion due to increasing demand from various industries
The adoption of the work-from-home culture amid the COVID-19 pandemic has led to an increasing demand for integrated email marketing solutions. Several companies installed different software solutions to evaluate customer communication. In addition, various private and governmental organizations have implemented this software and fueled the expansion of the industry to a significant extent.
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| report coverage | details |
| forecast period | 2022 to 2029 |
| Forecast period 2022 to 2029 CAGR | 11.8% |
| Value prognosis 2029 | $2.76 billion |
| base year | 2021 |
| Email Marketing Software Market Size in 2021 | $1.15 billion |
| Historical data for | 2018 to 2020 |
| number of pages | 170 |
Segments:
B2B segment is gaining traction due to increasing product acceptance
On the basis of channel, the market is segmented into Business-to-Customer (B2C) and Business-to-Business (B2B). The B2B segment is expected to see lucrative growth over the estimated timeframe, driven by rising product adoption.
Cloud segment will see significant growth thanks to high investments
Based on deployment, the market is fragmented into on-premise and cloud-based. The cloud-based segment is expected to expand significantly throughout the study period. The increase can be attributed to the ability of the cloud model to upgrade…
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