youngest Survey by Truss Beverage Co. showed that Canadians are making cannabis drinks a part of their festive celebrations 41% of adult consumers said they would bring a cannabis drink to a social occasion. The results also showed that more than half (51%) of Canadians surveyed would consider gifting a cannabis product this holiday season, and within this subset of respondents, 49% of them would choose to gift a cannabis beverage.
Now, in response to the holiday demand for cannabis drinks, Truss has introduced its newest holiday feature, Rolling wrapping paper; a limited-time festive offer for those looking to wrap their gifts with cannabis drinks before taking them to a Christmas party or using them as stocking fillers. “We’re excited to offer Canadians of legal age a fun and festive way to share their cannabis beverages over the holidays,” stated Lori HatcherAdvertising Manager at Truss Beverage Co. “Truss’ Rolling Wrapping Paper not only helps make beverages more accessible to those who might be intimidated by current packaging labels, but it makes gifting cannabis beverages easier than ever.”
Coordination with selected brands from the Truss portfolio, including House of terpenes, Mollo, small victory and XMGthe Rolling Wrapping Paper is available in four patterns at select retailers across Canada.
About Truss drinks
Truss Beverage Co. is a joint venture between affiliates of Molson Coors Canada and HEXO Corp.HEXO
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