Apple is considering content deals with Disney and other VR headset partners

Apple is considering content deals with Disney and other VR headset partners

Facebook
Twitter
LinkedIn

  • apple inc AAPL discussed the development of VR content for the platform with about half a dozen media partners, including Walt Disney Co DIS and Dolby Laboratories Inc.
  • Apple was working on updating its own Apple TV+ footage to work with the Bloomberg headset reports.
  • Apple’s long-awaited mixed reality headset was an ambitious attempt to create a 3D version of the iPhone’s operating system using eye- and hand-tracking methods.
  • The roughly $3,000 device, likely to be named Reality Pro, will take a novel approach to virtual meetings and immersive video Meta Platforms Inc META Quest Pro virtual and MR Headphones at $1,500.
  • Apple was also working on a cheaper version for a late 2024 or early 2025 release that could be closer to $1,500, according to Bloomberg.
  • Targeting an uncertain market with a product at a premium price, Apple devoted seven years to the project and counted on it to become a new revenue stream.
  • The device’s eye and hand tracking capabilities will be a key selling point. Core features include advanced FaceTime-based video conferencing and meeting rooms.
  • The headset also shows immersive video content, serves as an external display for a connected Mac, and replicates many features of iPhones and iPads.
  • Developed with Sony Group Corp SONYthe headset will feature two ultra-high resolution displays to handle the VR aspects and a collection of external cameras to enable an augmented reality “pass-through mode”.
  • Apple plans to introduce the device later this spring.
  • Apple intends to sell about 1 million units of its new headset in the first year and doesn’t plan to turn a profit on the first release.
  • Apple has set up an area dedicated to the demonstration at its retail stores the product.
  • Price promotion: AAPL shares closed up 2.35% on Monday at $141.11.

[ad_2]

Source story

More to explorer