Are you looking for a quote for a new vehicle? Pseudo-anonymous Twitter handle @GuyDealership (AutohausTyp) has teased its approximately 317,000 Twitter followers for the Market Days Supply metric – a method that tracks most available new vehicles on the market relative to demand, which could result in lower buyer costs.

What is it? The market reach metric is used by car dealers and manufacturers to track the time it takes to sell a specific vehicle model in a specific market.

It is calculated by dividing the number of vehicles in inventory by the average daily sales rate over a specified period of time, typically 30 days.

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This metric is useful in determining the price of new vehicles as it helps dealers and manufacturers understand the supply and demand dynamics of a given market.

If a particular model has low market availability, meaning it will sell quickly, this indicates that there is high demand for the vehicle and the dealer or manufacturer may be able to raise the price.

Alternatively, if a particular model has high market availability, meaning it is taking a long time to sell, this indicates that there is low demand for the vehicle and the dealer or manufacturer may need to lower the price to encourage buyers to make a purchase make.

By tracking supply metrics on market days, traders and manufacturers can adjust their pricing strategies to ensure they are competitively priced and able to sell their inventory efficiently, ultimately helping to maximize profits.

According to DealershipGuy, jeep STLA is the best available brand with new inventory, meaning a buyer could potentially work out a deal with a retailer. While Hyundai HYMTF is the least available brand with new inventory.

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Photo of Ameer Basheer At Unsplash