Tesla Inc. TSLA co-founder Martin Eberhard, who had a not-so-cordial relationship with Elon Muskcommented on the new generation of electric vehicle manufacturers in a recent interview.

What happened: Unlike tech companies, the auto industry is not a winner-takes-all industry, says Eberhard called speaking to Business Insider. He reportedly said he was disappointed in certain companies such as Lucid Group Inc. LCID.

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Lucid from Newark, California aspires to lock with the horns Tesla’s Model S with the Clear aira similar electric sedan, he said.

Eberhard reportedly said he worked for Lucid when it was still known as Atieva in 2015 and left after just six weeks because he wasn’t a “big fan” of the CEO.

Impressed by Rivian: However, Eberhard is more impressed with companies such as Rivian Automotive Inc. RIVN.

“Rivian looked there and said, ‘You know, the best-selling vehicle in North America is the F-150 truck. So if we want to find a new market, that’s a lucrative place to work,'” Eberhard allegedly said.

Incidentally, Rivian was the first to introduce an electrified pickup truck Ford Motor Co.‘S F-150 Lightning EV. The EV startup, which began delivering the R1T EV pickup truck in late 2021, produced approximately 24,337 units and delivered 20,332 of them.

Eberhard’s opinion reflects the Barclays analyst’s views Dan Levy, who said in a recent note, “If we were to identify one of the start-up EWV automakers as the closest thing to Tesla, we think it would be RIVN.”

Levy is overweight Rivian shares with a price target of $28.

Photo: decency from WikimediaCommons

Continue reading: Rivian now has the longest range EV pickup truck on the market: comparison with Ford’s F-150 Lightning and Tesla’s Cybertruck