- Pinterest, Inc PINS began internal testing of a new advertising product that will enable brands to target affluent consumers.
- The Premiere Spotlight ad gives advertisers access to a premium placement on the Pinterest app’s search page, TechCrunch, for 24 hours reports.
- The product allows advertisers to reach Pinterest users when they use one of the app’s essential features, such as the ability to search for pins, inspiration and ideas.
- Also read: Pinterest bows to macro uncertainties; Releases 150 workers
- The new ad format is now included in the latest version of the Pinterest mobile app Kohl’s Corp KSS is currently promoting women’s spring wear.
- In addition to a short video that plays overlaid with text, there is also a button that takes users to Kohl’s website. The site opens in the Pinterest app, not as a separate tab.
- Pinterest caters to advertisers by allowing them to create Pins with products or ideas within the Pinterest home feed and relevant search results.
- But many Pinterest users don’t open the app to browse the feed, nor do they search for a specific product. The new format would allow advertisers to attract these new customers.
- Although Pinterest sold the ads in 24-hour blocks, marketers can book the ads back-to-back to hold the top spot even longer.
- Pinterest confirmed the ad pilot with a statement. “As we continue to build a suite of products to increase performance across the funnel, we are exploring a new acquisition feature that showcases a brand in a new premium, exclusive placement.”
- Video ads may be able to better appeal to these younger users by inspiring them to buy videos elsewhere, including tick tock, Meta Platforms, Inc META Instagram roles and alphabet inc GOOD Google youtube.
- Price promotion: PINS shares traded 0.51% lower at $25.52 premarket on the last check Friday.
- Photo by TheDigital Artist via Pixabay
© 2023 Benzinga.com. Gasoline not…
[ad_2]
Source story
