- Alibaba Group Holding Limited BABA aggressively hunted growth abroad along with its peers to offset the impact of the domestic slowdown.
- Alibaba’s retail service AliExpress held an event on Thursday to launch the service in Spain, where it has been offering a nine-day delivery time for users since early March, SCMP reports.
- AliExpress will operate up to nine charter flights per week to Spain, the maximum among EU markets alongside Belgium, the logistics hub for AliExpress in Europe.
- Also read: Alibaba strikes new deal with China to boost Hangzhou city’s digital economy, reflecting improved ties with Beijing
- AliExpress plans to increase the number of its pick-up points in Spain from the current 5,000 to 7,500 by the end of March.
- In February, orders in the country rose 89% YoY in the kitchenware category and 44% Y/Y in the housewares and cleaning supplies category, according to the company.
- In an interview, Gary Topp, AliExpress’ commercial director for Europe, shared his plans to invest heavily in user experience, including logistics, free returns, installment payments, product selection and quality, and guaranteed prices. Topp said Spain is a priority for AliExpress in Europe.
- AliExpress announced that it will invest 100 billion South Korean won ($76.2 million) in South Korea this year to improve the logistics, user experience and value for money of its products. According to Ray Zhang, general manager of AliExpress South Korea, daily active users in the country increased by more than 60% Y/Y over the past month.
- Mark Tanner, chief executive of Shanghai-based consultancy China Skinny, said AliExpress is targeting markets like Spain as they are less competitive than markets like the US, particularly for lower-cost cross-border Chinese goods. AliExpress has a logistical advantage over competitors through its increased investment in [logistics unit] Kainiao.
- Price promotion: BABA shares traded 0.52% higher at…
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