Twitter has since bled advertisers dry Elon Musk taken over with several high-profile companies Pause promotions on the platform.

according to a report According to Bloomberg, top advertisers on Twitter spent $71 million on ads in September-October last year. In the previous two months, however, that figure dropped to $7.6 million, down 89%, according to Bloomberg, citing research firm Pathmatics.

last november, General Motors Corp. GM was among the first companies to announce the pause of Twitter ads. Among those who took a similar path were General Mills, Inc. GIS And of Volkswagen AG Audi unit.

brands like Mondelez International Inc. MDLZ, Coca Cola Co. KO, Merck & Co Inc. MRK, Hilton Worldwide Holdings Inc. LDS And AT&T Inc. T Also, in terms of advertising, they haven’t returned to Twitter since February, Bloomberg noted.

Last month, Musk said Twitter’s revenue has fallen 50% since October because of a drop in advertising.

According to Bloomberg, Twitter is working with agencies like DoubleVerify and Integral Ad Science to validate its adjacency tools to reassure marketers that their ads aren’t running alongside inappropriate posts.

In January, Musk said he would change the frequency and size of Advertising on Twitter, adding that he plans to introduce a higher-priced, ad-free subscription model. Twitter too called it would relax its advertising policy for cause-based advertising and adapt its advertising policy to TV and other media.

during one interview with Bloomberg in February, media agency WPP Plc‘S Mark as read said that Twitter “appeared to be a lot more stable” than it was a few months ago.

Also read: Elon Musk’s first tweet after Twitter layoffs: ‘No choice if company loses’

Smaller advertisers continue to spend on the social media platform, Bloomberg pointed out. The quoted report…