SINGAPORE, April 4, 2023 (GLOBE NEWSWIRE) — Digital entertainment asset (DEA), a Singapore-based GameFi developer and operator of the PlayMining Gaming platform NFT has entered into a strategic partnership with Greenway Grid Global (GGG), a power infrastructure investment and development joint venture partially established by Tokyo Electric Power Grid Co. (TEPCO PG) in Japan.

As part of the partnership, DEA and GGG will explore the development of a play-to-earn (P2E) game that encourages players to make real-world social contributions. The game will use gamification and Web3 technology to address the challenges faced by understaffed government and infrastructure organizations in patrolling and inspecting outdated public facilities. In an innovative fusion of the virtual world and the real world, players earn P2E tokens as they inspect the physical infrastructure in their cities while enjoying an entertaining video game.

“We are proud to partner with Greenway Grid Global and excited to see where this project takes us,” said DEA co-founder and co-CEO Naohito Yoshida. “DEA has always been committed to social campaigns, with a number of charitable and social initiatives underway in Japan and Southeast Asia. Gamifying as a means of maintaining a shared community infrastructure is a noble cause that we wholeheartedly support.”

TEPCO PG and GGG recently announced the sale of an Electric Power Asset NFT collection based on TEPCO PG’s Transmission Tower trading cards, which include images of the company’s power infrastructure such as utility poles and transmission towers. The NFTs aim to present the energy assets in an appealing way and to support recruitment and other activities throughout the electricity industry. The partnership with DEA ​​will allow Electric Power Asset NFTs to be given intrinsic value by being integrated into a P2E game, while also contributing to society through a social welfare initiative.

As a joint venture between TEPCO PG, CHUBU Electric…