alphabet inc GOOD Google The company is reportedly planning to add artificial intelligence chats and short video clips to its search results growing threats to its dominance.

What happened: Google plans to include conversations with AI, more short videos and social media posts in its search results. reported The Wall Street Journal, citing company documents and people familiar with the matter.

This reflects Google’s response to significant changes in the Internet information landscape, including the emergence of AI bots such as ChatGPT by OpenAI And microsoft corp MSFT Bing AI.

It also signals the tech giant’s move away from the traditional “10 Blue Links” format that made it the dominant search engine for decades.

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As part of this year’s search engine changes, Google visitors may be encouraged to ask follow-up questions or post images such as Tick ​​tock Videos, in response to their questions, according to sources cited in the report.

The company is reportedly planning to, and may, include more human voices in this new format unveil a new AI chat program called “Magi” at the upcoming I/O developer conference.

As search evolves, providing quality information and supporting a healthy, open web will remain core to our approach,” said a Google spokeswoman.

Why it matters: Earlier this year, Microsoft integrated OpenAI ChatGPT technology into its search engineBing, which allows the system to have longer dialogues with its users.

Google has reportedly declared a “Code Red”. in December of last year to deal with the chatGPT threat. Earlier this year, the company launched its own AI chatbot called bard. However, The launch did not go as planned.

This has been previously reported Google employees were ‘panic’ after I discovered that Samsung Electronics Co.,Ltd plans to replace search with Microsoft’s Bing…