In a constantly evolving landscape of artificial intelligenceor AI, apple inc‘S AAPL The reported pursuit of talent in the field of generative artificial intelligence contrasts with its co-founder Steve Wozniak‘s concerns about the rapid progress in this field.

What happened: Like its peers, Apple is caught in the competitive “AI race,” prompting the tech giant to actively seek out top-notch talent to navigate the evolving landscape and inform its strategic direction.

Based in Cupertino, California, the company has launched an extensive search for generative AI professionals, as evidenced by numerous job postings on Apple’s careers site.

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Jobs listed are for teams including Integrated System Experience, Input Experience, NLP, Machine Learning and Technology Development Group, reported TechCrunch.

It’s important to note that while the exact projects or products these new hires will be involved in aren’t disclosed, the company’s push to attract more generative AI talent comes as no surprise.

Apple is said to be Development of own generative AI productswhich signals the company’s intention to jump into this domain and possibly offer its unique offerings to the users.

It was reported earlier this week Amazon.com, Inc. AMZN have searched senior software developers and AI specialists to help implement an “interactive conversational experience” and “reinvent” the user’s search experience.

Why it matters: The latest job postings come amid ambiguous signals from Apple regarding its stance on generative AI.

During the second-quarter earnings call earlier this monthCEO Tim cook refrained from providing concrete answers about the company’s activities in this area, but refrained from completely neglecting their importance. While he expressed an interest in generative AI, he emphasized that Apple will tackle the matter with vigour cautious…