The National FFA Organization works to strengthen science and agricultural educational opportunities for students across the country. The Texas FFA Association and Texas FFA Foundation are the largest state organizations in the country.

On this episode of the Growing Our Future Podcast, Aaron Alejandro introduces Adam Torres, co-founder of Mission Matters, a media company and podcast platform focused on championing mission-driven leaders across the world. Torres has produced over 40,000 pieces of content in the last five years, estimating he has spoken to over a thousand CEOs. His work has given him a valuable perspective on leadership, success, and the future of business.

Listen to the full episode with host Aaron Alejandro and Adam Torres here.

“Under the Hood” at Mission Matters

“We’re a media company at the root of it all,” says Adam Torres, co-founder of Mission Matters. “It all really stems from the idea of the content.” Torres’ company is in part a platform for podcasts, including Alejandro’s “Growing Our Future” podcast—a partnership built on shared core values like vision, humility, and curiosity. Torres goes on to explain that high-quality content is so important because consumers, or audience-members, deserve the best. “They’re giving you a piece of their lives, if you think about it,” Torres says.

Alejandro agrees that his podcast has given him a way to communicate the FFA’s mission to a larger audience. “The fact that you guys have given us a new platform…makes me hopeful that my colleagues across the country will see this and say, ‘hey, we want to do that!’, ” Alejandro says.

An Unconventional Path

“I never wanted to be an entrepreneur,” Torres says. Previously a financial advisor, Torres decided he wanted to start his own practice after many years in the industry. He wrote a book about his unique approach to advising as a way to grow his business. Torres was not expecting the book to attract the…