Adobe Inc ADBE started Fireflya new family of creative, generative AI models focused on generating images and text effects.

Firefly brings even more precision, power, speed, and ease of use directly to the Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express workflows where content is created and modified.

Firefly will be part of a suite of new generative AI services from Adobe Sensei on Adobe’s clouds.

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Adobe is proposing to introduce the “Do Not Train” tag for makers who don’t want their content to be used in model training. The content credentials tag stays associated with content wherever creators use, publish, or store it.

In addition, Adobe’s AI models mark AI-generated content accordingly.

Firefly will include multiple AI models focused on integrating AI into Adobe’s suite of apps and services and working in a variety of different use cases, Alexandru Costin, Adobe VP of Generative AI told TechCrunch in an email interview.

OpenAI attracted attention with its chatbot ChatGPT, which answers questions and writes essays and poems, and image generator Dall-E 2, which transforms speech Prompts into new images.

Firefly and OpenAI’s Dall-E 2 and Stable Diffusion can apply the style of one image to another and generate new images from text descriptions.

As it exists today, Firefly is in beta and offers a single model, with no fixed prices, designed to generate images and text effects from descriptions.

With a text prompt, the model will soon be able to create content for all Adobe apps including Express, Photoshop, Illustrator and Adobe Experience Manager.

Adobe says artworks created using Firefly models contain metadata indicating they were partially or fully generated by AI.

In the future, users will be able to train and tweak Firefly models with their content, Adobe says.

Adobe also says that there is a…