- Amazon.Com, Inc AMZN started a ByteDance Ltd tick tock-Similar feature in its app to guide customers when purchasing products from a customized feed of photos and videos.
- Amazon has rolled out the feature for select customers and plans to roll it out to the US in the coming months, according to The Wall Street Journal reports.
- The portal, which Amazon has dubbed Inspire, will show users a continuous feed of photos and videos featuring products that customers can buy through the app.
- Also read: Study says YouTube and TikTok scored higher than Facebook in tackling politically violent content
- Amazon joined Facebook parent Metaplatforms Inc META, alphabet inc WELL Google Google to capitalize Short video format popularity.
- Amazon recruited influencers as it built its social shopping business.
- Oliver Messenger, Amazon’s director of shopping, said in an interview: “Video-based content really helps [customers] to better understand the product.”
- The Inspire portal appears as a lightbulb icon at the bottom of the Amazon app.
- When customers click the widget, they are taken to a feed that displays a stream of product images and videos.
- The portal will curate content based on what buyers are interested in and become more aligned over time.
- Amazon has strategically planned the release of the new future on Tap the holiday rush.
- Price promotion: AMZN shares traded up 1.49% to $89.78 on the latest check Thursday.
- Photo by Christian Wiediger via Unsplash
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