Jan 27, 2023 4:48 p.m | 1 minute read
- apple inc AAPL became the top smartphone seller in China in the fourth quarter, despite Covid disruptions and economic slowdown.
- Apple accounted for almost 24% of smartphone sales in China in the last three months of 2022, according to Counterpoint research.
- In 2022, vivo retained the first place with a 19.2% market share, followed by Apple with 18.0% and OPPO with 17.5%.
- Also read: Apple expects India’s manufacturing share to increase by 25% to diversify its base beyond China
- Apple once again impressed despite shortages in iPhone 14 Pro versions and the comparatively lower popularity of the non-Pro versions of the iPhone 14 series due to limited upgrades compared to the iPhone 13.
- Apple’s sales topped the country’s market in 2022, down just 3% year over year.
- Major Android OEMs like OPPO (-27% Y/Y), vivo (-23% Y/Y) and Xiaomi Corp XIACF XIACY (-19% Y/Y) posted significant Y/Y declines.
- China’s smartphone sales fell 14% year-on-year in 2022, marking the fifth straight year of decline.
- In the fourth quarter of 2022, smartphone sales in China nevertheless fell by 15% Y/Y China’s Covid easing. Apple posted a double-digit decline Y/Y in the fourth quarter.
- Counterpoint anticipates a market turnaround once COVID-19 herd immunity kicks in, likely in Q2 2023.
- Price promotion: AAPL shares closed up 1.37% at $145.93 on Friday.
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