With the highly anticipated WWDC 2023 just around the corner, apple inc. AAPL appears to be secretly filing trademark applications connected to his AR/VR headsetand keeps tech enthusiasts buzzing with excitement.
What happened: Last week, a Delaware-based shell company called Deep Dive LLC filed a trademark application for “xrProOS” in Argentina, Turkey and the Philippines that included Apple’s SF Pro font stylization, initial online records show spotted by MacRumors.
Earlier this month, the aforementioned company filed a trademark application for “xrOS” in New Zealand using the SF Pro font, giving strong indications that the Cupertino-based tech giant is likely the driving force behind these filings as it takes proactive measures to protect its intellectual property related to the expected mixed reality headset.
According to the report, Deep Dive LLC has expanded its application for “xrProOS” to Australia, New Zealand and the United Kingdom – in these countries, however, the company has renounced the SF Pro design.
Unsurprisingly, records suggest Apple first applied for the trademark in Jamaica last month — a strategic move given the country’s lack of a searchable online trademark database to help maintain confidentiality.
For the uninitiated, Apple is expected to unveil its mixed reality headset during the WWDC keynote on June 5th We will release it to the public later this year. According to tech experts, the headset may carry one The price is around $3,000 in the US – proportionately more than its competitors.
Why it matters: The recent trademark filing of the name “xrProOS” raises questions about its purpose and connection to Apple’s next potential “iPhone moment.” Bloomberg’s Mark Gurman previously reported that the company’s operating system for…
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