For marketers, every new year brings new challenges and opportunities. But most marketers will agree that the rate of change is increasing faster than ever from one year to the next.

As such, it’s important to start the year by assessing the current marketing landscape and making key decisions about how your business will adapt to it. To ensure you make informed decisions, you should consider a variety of inputs. This can include reading marketing forecasts for the year ahead, watching podcasts, and chatting with industry peers.

Talking to a marketing agency like ours is also helpful. We distill marketing industry information from a range of sources and combine it with our decades of experience to create actionable “information” for our clients.

What should you think about for your marketing in 2023? Check out the overview below.

Here’s how to help your organization move forward in the year ahead

From our perspective, the top eight considerations for marketers in 2023 are:

1. Meet privacy expectations and regulations.

Gone are the days when companies “owned” customer data and could manipulate and use it as they wished. The global movement towards treating this information as personal and private and holding companies accountable when they fail to meet their responsibilities will not accelerate until 2023.

New legislation is regularly proposed or passed, and lawmakers and consumers expect businesses to be proactive rather than reactive to ensure the privacy of their current and potential customers. Of course, there are many challenges in this area. They include how to integrate artificial intelligence (AI) into business practices while ensuring new systems comply with privacy requirements, how to manage consent and preferences, how to prevent data breaches (and the $5 million cost per incident), and others.

2. Rapid adaptation to changing competitive environments.

Successfully…