VANCOUVER, British Columbia, March 24, 2023 (GLOBE NEWSWIRE) — Blender Bites Limited. (The “Pursue“, “Blender bites” or “mixer“), BITEJL4A3DMEJan award-winning line of premium, organic and plant-based pre-portioned frozen functional foods, announces it has signed a partnership with actress, performer and entrepreneur Julianne Hough as brand partner, shareholder and strategic advisor as the company prepares for a US product launch later this year.
Hough will be an active participant in the strategic commercialization of the company’s products and will also work with Blender Bites Founder and CEO Chelsie Hodge on the creation and development of a new product innovation, including an official launch of the novelty collaboration.
Blender Bites and Hough are working together to commercialize the company’s first smoothie innovations, as well as the recently introduced 1-Step Frappé, with the goal of increasing brand awareness in Canada and the United States.
“I’m very excited to join Chelsie and her innovative team at Blender Bites,” says Hough. “Personally, I’m a big fan of the brand and I look forward to taking on this larger role within the company. Their mission and intent to create a clean, sustainable product without sacrificing nutritional value and convenience really fits with my own lifestyle and routine. Their functional smoothie innovations make me feel energized every time, whether it’s embracing my next workout or during a busy morning. I can’t wait for this product to come to the US to continue creating this team as I grow my entrepreneurial footprint.”
With the company entering one of the largest smoothie and functional food markets in the world, Blender Bites is looking to establish itself with Julianne and welcomes her as a shareholder. Julianne will provide strategic advice and creative insights into product development to enhance the brand’s flavor profiles to…
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