BELLINGHAM, Wash., April 6, 2023 (GLOBE NEWSWIRE) — eXp Realty^®“the most broker-centric real estate brokerage firm in the World™” and the core subsidiary of eXp World Holdings, Inc. Date of Expiry, announced today that Carolyn Merchant has been appointed Chief Marketing Officer (CMO). Merchant will lead the next evolution of branding and marketing efforts for the company, with a focus on agent empowerment and growth.

“The growth opportunities ahead of us are tremendous, and at the core of this is our continued mission to be the brokerage firm most agent-focused through constant innovation of our agent value proposition,” said Glenn Sanford, CEO of eXp Realty. “Carolyn brings extensive expertise and has enhanced our marketing and communications functions since joining eXp Realty. I’m confident she will continue to build many new results across the real estate ecosystem, from our internal business units to the on-site agent sitting down to make her first entry.”

With a marketing career spanning nearly two decades, Merchant has established himself as a leader with a proven track record of driving business growth through marketing, brand and communications. In her role as VP, Brand & Communications at eXp Realty, Merchant has professionalized the brand and marketing communications functions, driving brand awareness and consistency to deliver agent-centric strategies and experiences. Merchant has also created real-time value through leadership in supporting eXp’s largest events – EXPCON and Shareholder Summit. Their agent-first approach has helped eXp deliver record-breaking traffic and invaluable information to help agents build and grow their business.

Before joining eXp, Merchant led Colliers’ global brand and communications across 86 countries. Earlier in her career, Merchant worked at Aimia, a marketing and loyalty analytics firm, and communications marketing agencies including Edelman, where she ran award-winning client campaigns.

Join Glenn Sanford and…