Denver has long been a desirable travel destination. With the legalization of adult-use cannabis, tourism has exploded and hotels have struggled to keep up. Indeed a newer one to learn showed an increase of 120,000 rented hotel rooms per month since legalization, yet public consumption has been banned in Denver.
Enter the 420 hotelsthe first licensed cannabis consumption lounge in a hotel, that received a provisional license from the City of Denverovercoming a major cannabis licensing hurdle to operate a cannabis consumption lounge as a convenience to the adjacent hotel.
Chris ChiariCEO and Founder of 420 hotels and the historical Patterson Inn transforms the property’s coach house into a nation’s first lounge with licensed legal cannabis use in the hotel.
“The 420 Hotels consider cannabis hospitality to be the most unique and exciting amenity in the hospitality industry today,” said Chiari, who was the first to apply for a license under Denver’s new social consumption rules. “We’re excited to be the first cannabis lounge to be licensed as an overnight amenity, offering a welcoming place for legal cannabis use.”
heads in beds
“Licensed cannabis hospitality is the final mile in efforts to destigmatize and normalize cannabis possession and use. This has been my professional focus for a little over a decade and it is exciting to assume responsibility for our keystone property, The Patterson Inn, and our cannabis consumption lounge, The 420 Denver,” said Chiari.
“The 420 Hotels Inc. combines four-star hospitality with a licensed cannabis lounge. Our brand focus is heads in beds, and we see the addition of a licensed cannabis use lounge as one of the most unique and exciting amenities in the hospitality industry today,” Chiari told Benzinga.
The da Vinci room
With the provisional license in hand, The 420 Hotels Inc. making progress on the refurbishment of the inn’s Victorian-era carriage house…