It’s a recurring theme in dystopian sci-fi novels: the richest man alive takes control of the world’s largest news platform.
Sound familiar? That’s because it has became a reality in the last few weeks.
Elon Musk‘s Twitter operetta has become daily bread for news organizations reporting on how his acquisition has impacted the company’s operations.
But the consequences of Twitter’s privatization are likely to go beyond the platform’s own functionalities and features, potentially affecting the global news flow itself.
Can the richest man in the world take advantage of the world’s most influential news platform?
A bird caught in a tornado
Since the Purchase confirmed Late last month, Twitter was caught in an operational storm that has severely impacted the platform’s business and infrastructure.
on thursday evening, hundreds of employees decided not to comply with Musk’s request to join “Twitter 2.0,” effectively handing in their resignation and joining Twitter 7,500 employees laid off by Musk in the past few weeks.
Musk’s purge of Twitter has left the company running on a wireframe workforce, jeopardizing the platform’s ability to continue business as usual.
“For better or for worse, Twitter is a critical communication tool for disasters, and we have no substitute,” he says Ash PrasharGlobal Chief Marketing Officer of R/GAone of the largest advertising agencies in the world.
Prashar is concerned about the impact a dysfunctional Twitter can have on the world at a time of regional, national and global crises.
But Musk’s purge had a deeper impact than the turmoil of the past few weeks. Its changes within the organization have the power to profoundly impact its status as a 21st century digital public space.
Among the many layoffs, Musk dissolved the company’s board of directors and fired top executives, including the CEO Parag AgrawalCFO Ned Segal and legal affairs and policy chief Vijaya Gade.
Musk is among Twitter’s undeniable…
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