The second richest man in the world Elon Musk, Makes Significant Changes to Popular Social Media Platform It Recently Acquired – Twitter now allows ads promoting CBD and THC products.

What happened

Twitter updated its policy, allowing advertisers to initially promote brand preferences and informative marijuana-related content for various cannabis products reported AdCann. These products include:

• CBD (cannabidiol) and related cannabinoid products

• THC (Tetrahydrocannabinol) and related products

• Cannabis-related products and services. Examples include but are not limited to delivery services, labs, growing technology, search engines, events, etc.

Prior to these changes, Twitter only allowed promotional content from CBD-themed brands, and paid ads were banned.

Under the “drugs and drug paraphernalia” Twitter also revealed some of the restrictions related to the marketing of cannabis products, noting that advertisers must be licensed and pre-authorized by Twitter, only target jurisdictions where they are licensed to promote these products and services online, and that they may not advertise or offer these products and services for the sale of cannabis.

As expected, ads must not target minors (under 21).

Other rules for paid cannabis advertising require landing pages to be age-sensitive and sales to be age-verified, not to use minors or pregnant women as role models, not to make false claims about potency or health benefits, and not to advertise cross-state shipping.

The above policy applies to the US, while Canada, which legalized marijuana at the federal level in 2018, already allows paid marijuana advertising. Some of the largest licensed manufacturers such as Cronos Group CRONcanopy growth C.G.Cand Aurora Cannabis ACB use Twitter to promote their brands and services.

The policy change follows Musk tweet “420”, which is synonymous with cannabis.

— Elon Musk (@elonmusk) February 4, 2023

April 20th, known as “420”, is the…