As Elon MuskTesla CEO TSLA And Twitter CEO decided to do it Allow cannabis brands on Twitter, the industry jumped for joy and companies raced to be the first to post their ads. In fact, there have been several companies that appear to have slipped into home plate at the same time… but who’s counting at this point?

Now that the Twitter feathers have settled, there seems to be a consensus that Trulieve TCNNF rolled out the first paid ad on Twitter, followed by Amuse, which became the first weed delivery company to fly in to make history. California-based Pax Labs, known for their vapes, followed shortly thereafter. And the rest is history.

How are you? Trulieve seems happy

“Having a global social media platform recognize our industry is another step forward in normalizing cannabis in the United States. Today we proudly launched a multi-state advertising campaign to become the cannabis industry’s first company on Twitter,” said Trulieve’s Chief Marketing Officer GinaCollins said in a press release.

By the way, Collins is one of them featured speakers on the upcoming Benzinga Cannabis Capital Conference next April in Miami Beach.

Who benefits? Looks like a win-win situation

Musk’s move could be seen as financially motivated. After all, he needs to boost Twitter’s revenue, which plummeted after his takeover. However, there is no doubt that the new situation will benefit the cannabis industry by normalizing and destigmatizing marijuana, encouraging other social media platforms to loosen up and eventually follow suit.

“While its cannabis marketing rules do not yet grant stakeholders the level of freedom that many mistakenly believe Twitter does, Twitter is sending a strong signal to the industry: the company recognizes and recognizes its value and wants to help to be successful,” Nathalie Bougenies wrote in Above the Law. “This, in turn, should see the industry retaliate by showing their allegiance to Twitter when…