house of kush, a legacy genetics focused cannabis companies and American cannabis company have announced their collaboration With rock the bells, the hip hop platform founded by L.L. Cool J, at the release of Strictly OG, a health and wellness lifestyle brand.

Strictly OG is defined as a legal cannabis imprint inspired by classics hip hop and the legacy cannabis strains from House of Kush.

Strictly OG, launching in February 2023, will feature THC, CBD, and apparel product lines.
Rock The Bells, a global lifestyle platform elevating hip-hop culture from its roots to the modern age, is acting as creative advisor on the project and will feature the brand’s classic hip-hop-themed packaging and artist-inspired products for the curate entire product line that includes a number of cannabis flower and pre-rolls, accessories, CBD Products, Edibles and more.

Fueled by House of Kush’s position as a cannabis leader and Rock The Bells’ authentic connection to culture, Strictly OG will deliver a high-quality product that explores the cultural connection between classic and timeless hip-hop and cannabis in a way celebrates authentic way. The brand will also work to eliminate the long-standing stigma surrounding cannabis use.

“We’re excited to partner with House of Kush and put our stamp of approval on the launch of Strictly OG, a cannabis and CBD line that celebrates and recognizes the kinship between hip hop and cannabis,” he said Rich Morris, Vice President of Global Commerce at Rock The Bells. “Rock The Bells is the home of hip-hop culture; we’re bridging the gap between old school and new school through innovative efforts like this partnership with House of Kush. And as custodians of culture, we’re proud to put our stamp on this product. As cannabis use continues to normalize and legalization sweeps the nation, Strictly OG and Rock The Bells will continue to be at the forefront of advancing the culture.”

“We are committed to the…