Twitter made a landmark decision to allow ads for CBD and THC products on its platform, sparking conversations among cannabis industry insiders. This topic was discussed during Wednesday’s “Benzinga Live” show, with guests scheduled to speak at the upcoming one Benzinga Cannabis Capital Conference.

For the first time for the social media giant Twitter management Alexa Alianiello And Rohan Routroy will attend the Conference in Miami Beach on April 11th and 12thmark For the first time, Twitter will meet with cannabis industry executives in a public forum.

Al Harrington, former NBA player and CEO of Viola, was enthusiastic about the development. “We keep breaking down barriers, man.”

Harrington believes Twitter’s decision is “a huge opportunity for all of us as cannabis brands” and expects other platforms to follow suit, much like the sports world has slowly embraced cannabis use.

actor and activist Montel Williams also got involved.

Williams sees Twitter’s decision as an opportunity to educate the masses about the benefits of cannabis. He said, “Twitter might give us the ability to do that now, and not in the obscure way we used to.”

Williams urged the industry to seize this opportunity to share the wealth of peer-reviewed research on cannabis and to educate the public about its medicinal properties.

The actor also called on the industry to shift its focus from business-to-business (B2B) to business-to-consumer (B2C) relationships and stressed the need for better consumer education. He expressed hope that the industry will use this newfound freedom on Twitter to sponsor educational segments and share valuable information with the public.

As the cannabis industry celebrates this landmark decision, it remains to be seen how other social media platforms and industries will respond to this shift.

The upcoming Benzinga Cannabis Capital Conferencewith Twitter execs discussing cannabis advertising for the first time is sure to…