As the end of 2022 approaches, now is the time for businesses to start planning their 2023 marketing budget, and experts say email marketing campaigns are a crucial part of any successful marketing strategy.

SYDNEY – November 7, 2022 – (Newswire.com)

According to Zib Digital, the Premier Digital Marketing Agency in SydneyDespite the ever-changing digital environment, email marketing remains an important way for businesses to connect with and learn more about their customers.

HubSpot reveals that there are 4 billion email users worldwide every day and that number is growing every year, and that at least 91% of people check their email every day.

Zib Digital explains that email marketing makes it easier to reach the right people at the right time. Businesses are in complete control of their contact list, and when used well, email marketing can effectively convert one-time buyers into loyal customers.

As one of the most trusted forms of marketing, email campaigns offer a variety of benefits. According to Zib Digital, key benefits include cost efficiency, content flexibility, scalability and real-time marketing potential. By providing real, measurable results, email marketers can track a variety of metrics such as open rate, click-through rate, conversion rate, repeat/new customer frequency, and more.

Today’s consumers are savvy individuals who can recognize the one-size-fits-all approach. According to Zib Digital, it’s important to ensure email marketing is personalized and provides the reader with helpful information.

Building relevant lists provides information that helps marketers personalize the email by including things like local references or addressing customer pain points. Customization of content helps businesses build relationships with prospects and help them move through the sales funnel.

The leading digital marketing and SEO agency sydney wide says that a successful email marketing campaign requires engaging, meaningful content and a…