Feel Good Contacts, the online retailer for discounted glasses, contact lenses and eye care products for customers in Europe, has enhanced its user experience (UX) for sustainable eyewear with a dedicated sustainable eyewear category page for its online customers in the UK and Ireland.

With this update, the online retailer for eye care products wants to make it easier for its customers to help Navigate the full range of sustainable frame options from premium brands such as Barbour, Superdry, Polaroid and EARTH, Feel Good Contacts own collection of eyewear frames made only from responsibly recycled and biodegradable materials.

Wut Win, Optometrist at Feel Good Contacts comments: “Simply providing sustainable eyewear options is the first step towards a more sustainable eyewear industry. Next come the challenges that separate the brands committed to promoting sustainability in eyewear from those that do the bare minimum. Retailers need to offer variety and transparency across the range, and sustainable options need to be accessible to all, at any price.”

The new sustainable eyewear journey on the Feel Good Contacts website now allows customers to more easily and conveniently select an eco-friendly eyewear frame, extending the retailer’s commitment to eliminating pain points when purchasing eyewear.

Feel Good Contacts already offers an easy-to-use app to manage customer accounts, browse products and place orders. For a limited time only, customers who order through the Feel Good Contacts app receive a 5% discount on all orders.

With customer experience high on the agenda, Feel Good Contacts ensures customers have access to affordable eye care across the full range of eyewear and sunglasses compared to in-store and boutique opticians.

In addition, customers can expect super fast home delivery on all prescription glasses, usually within 4-5 working days and the next day…