Ford Motor Company f recently warned that parts/component shortages, mainly in non-semiconductors, will lead to a Creation of 40,000 to 45,000 vehicles in stock at the end of the third quarter. The announcement prompted a sharp sell-off in the automaker’s shares.
It has now emerged that the company is now constrained by the lack of the blue oval badges that accompany its vehicles as brand identifiers, according to The Wall Street Journal said. This shortage is affecting deliveries of some vehicles, including top-selling F-150 pickup trucks, the report added.
Ford has reportedly tried a few workarounds, including using 3D printing to create the insignia as a stopgap measure. According to the report, it’s not yet clear whether the inventory build-up that the company warned about this week was caused by badge shortages.
Automakers are currently facing shortages of components, forcing them to build vehicles without semiconductors and then storing them until the chips can be sourced, the report said. This has resulted in tens of thousands of cars and trucks piling up on airport lots and near assembly plants in the South and Midwest, she added.
According to Ford, Friday’s session closed at $12.31, down 3.60% Benzinga Pro data.
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