Jim McMahon, former NFL quarterback and two-time Super Bowl champion, announced that the Gridiron Greats Celebrity Golf Classic will be held presented by its cannabis brand. The event will take place on February 10, 2023 at the Anthem Golf and Country Club in Anthem Arizona.

“Our goal is to use our platform to send a strong message to the NFL and other sports organizations that do not recognize cannabis for medicinal purposes,” said McMahon, who co-founded marijuana brand Revenant with Kyle Turley and Eben Britton.

picture of Gridiron Greats Celebrity Golf Classic

A charity tournament with a cannabis star

The tournament will benefit The Gridiron Greats Assistance Fund, a national nonprofit organization dedicated to helping retired NFL players and their families in times of need. Athletes who have already committed to participate include Joe Montana, Mark Rypien, Morten Anderson, Johnny Damon, Jamir Miller and others.

“Throughout our NFL career and retirement, I, Kyle Turley and Eben Britton have witnessed firsthand the detrimental effects of opioids and other harmful prescription drugs on the mind and body not only in ourselves but in other athletes as well,” McMahon said .

picture of Gridiron Greats Celebrity Golf Classic

In addition, organizers said that Revenant, iHeartMedia’s Cannabis Talk 101 and Farechild Events (who will be part of the event) are united in a common interest in improving holistic care options for athletes.

According to the press release provided to Benzinga, “The cannabis brand Revenant is an athlete activism brand run by retired NFL athletes who share a mutual respect and understanding of the healing principles and benefits of the cannabis plant.” That of McMahon, Turley and Britton founded cannabis company is led by Derek Duronslet.

“We stand strong with an unrelenting commitment to resolve, support and educate those trying to reclaim their lives from mental or physical suffering of any kind by empowering the…