Cannabis companies are gearing up to grab attention at the Super Bowl in Arizona, which is expected to be seen by 100 million viewers. Former Philadelphia Eagles quarterback Jim McMahon has already made his claim.

resurrected, a cannabis brand founded by McMahon in 2021 and former NFL players Kyle Turley and Eben Britton, will host a celebrity golf tournament to raise funds for the Gridiron Greats Assistance Fund, a nonprofit organization set up to help retired NFL players and their families in financial need. The event will be the first open Super Bowl-themed cannabis use golf tournament to be held in the fully cannabis-legal state of Arizona.

“This will mark the first time at a Super Bowl golf event where cannabis will be readily used,” said McMahon Phoenix Business Journal. “Everyone there is probably not going to be a cannabis user, and that’s fine. I try to invite guys that I know who are good guys and like to have a good time.”

Common history of prescription pain medication addiction

McMahon, Turley and Britton, like so many athletes who play contact sports share similar stories of chronic pain, addiction to prescription drugs and desperation for safe pain relief. All three have said that cannabis has not only helped them fight their addictions, but has also helped with pain management, sleep and improved their quality of life.

During McMahon’s career, which spanned three seasons with the Eagles in the early 1990s, he became so addicted to painkillers that he took up to 100 Percocet pills a month, which he said almost killed him. He calls cannabis a “godsend”.

Turley, who played five seasons with the New Orleans Saints, suffered from chronic traumatic encephalopathy (CTE), a brain disorder associated with repeated head injuries and blows to the head. Turley has said in media interviews that once he started using cannabis, his CTE symptoms lessened.

Attacking lineman Eben Britton told the New York Post in 2016…