betPARX, one of the leading mobile casinos and sportsbook in North America, is the first North American online operator to sign a long-term agreement with Gift & Go to leverage the power of on-demand gifting provided by Gift & Go’s Playtech integration. Gift & Go will make its market-leading SaaS platform available to betPARX via Playtech Plc’s Player Journey infrastructure.

LONDON, December 28, 2022 /PRNewswire-PRWeb/ — The ease of gifting on demand via Gift & Go has been enhanced with the new Playtech integration. Operators using the Player Journey tools can now trigger Gift & Go’s gifting-on-demand services fully automatically. This allows operators to offer physical gifts to their end users seamlessly and at scale.

The agreement will allow betPARX to run remote gift campaigns Pennsylvania and New JerseyOther US states including Michigan, Ohio and more are expected to go live in the first quarter of 2023.

comment on the agreement, Joe HallCo-CEO and Co-Founder of Gift & Go: said –

“This agreement is a testament to the fantastic work our teams have done with Playtech. We are pleased to offer our services through Player Journey to household operators such as betPARX. We are at an exciting point North America and are pleased to see betPARX rolling out our offering to their broad multi-state customer base.”

comment on the agreement, Gil BushkinSenior Director of Interactive Marketing at betPARX:-

“We are committed to providing our users with a simple, fun and rewarding experience on the betPARX app. In Gift & Go, we have found a partner who can encourage this engagement and provide our users with the gifts and rewards they want. Our team has been very impressed with the ease of use of the Gift & Go product and the ease of gifting on demand. We’re excited to bring Gift & Go’s amazing technology to our users.”

About Gift & Go

Gift & Go is the gifting technology platform that plugs into the power of Amazon Business to…