Microsoft Corporation MSFT is working on launching a version of its search engine binge, who will use ChatGPT — a large language model chatbot by OpenAI.

What happened: The feature could launch as early as March, Reuters reported, citing The Information, which in turn attributed it to two anonymous sources.

Bing’s version could take it up alphabet inc Google GOOD search engine Googleaccording to the report.

ChatGPT was made available by OpenAI for free testing. The model gives answers in no less than 30 words, which is what OpenAI costs at least 1 cent per answer.

San Francisco-based OpenAI was backed by Microsoft with $1 billion in funding in 2019, Reuters noted.

Microsoft and OpenAI did not immediately respond to Benzinga’s request for comment on the development.

See also: How to buy Microsoft (MSFT) stock

Why it matters: ChatGPT’s popularity has led to Google’s management Declaration “Code red”.

The research, trust and security and other divisions of the search engine company were reassigned to develop and release new AI prototypes and products by May 2023 in response.

Google’s AI chief, jeff deansaid at a recent all-hands meeting that the company has similar capabilities, but if something went wrong the cost would be higher because people need to trust the answers they get from the company, reported CNBC.

“This really meets a need that people seem to have, but it’s also important to recognize that these models have it [a] certain kind of problems,” Dean said, according to CNBC.

Twitter and Tesla CEO Elon Musk Has Don’t be impressed with ChatGPT’s potential just yet. He said that to be called Artificial General Intelligence, it had to “invent amazing things or discover deeper physics.”

Continue reading: Google files plagiarism lawsuit against Indian antitrust authorities