Although you can hardly find the original luxury car these days, this miniature version will be available for purchase online later this month. This model is limited to 5,000 units and is priced at US$120.
Gucci first cooperated with Cadillac in 1979 to give Seville an Italian style. The fashion company added many eye-catching decorations, including a vinyl roof with the iconic interlocking “G” crest, golden piping on the seats, golden Gucci hood decorations and matching wheel logos.
This miniature Cadillac model is Hot Wheels’ first collaboration with a fashion brand. The model is based on the 1982 car model. The second generation Seville was launched in 1980. Although reduced to a ratio of 1:64, you can still see all the details that Gucci gave the car. It also comes with an authentic Gucci box and cover.
Mattel President Richard Dixon said in a statement: “This epic and unexpected collaboration between Gucci and Hot Wheels reinforces toys as a canvas that reflects pop culture, fashion and design.” “We are very much. I am pleased to celebrate and commemorate Gucci’s incredible 100th milestone through the artistic interpretation of the limited edition Hot Wheels, and to reinforce the importance of toys as art.”
This cooperation is part of Gucci’s 100th anniversary. A series of celebrations started with the Aria series, which was unveiled earlier this year as part of the 2021-2022 autumn and winter series. Subsequently, the brand created an immersive multimedia display called “Gucci Garden Archetypes” to celebrate the brand’s creative vision over the years. Earlier this month, the brand released a Gucci 100 ad in the form of a musical.
Toy cars are not the only product released recently. Rolls-Royce Motor Cars announced It released the first fully electric car called Spectre. The CEO of Rolls-Royce also promised that the company will be fully electric by the end of the decade. It is expected to be listed at the end of 2024.
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