The new standalone SSAI SaaS offers an open ecosystem for targeted advertising

SAN JOSE, California., April 16, 2023 /PRNewswire/ — Harmonious HLIT announced today that VOS has been launched^®360 Ad, an innovative standalone Server-Side Ad Insertion (SSAI) SaaS that is entirely cloud-based, enabling targeted addressable advertising at scale for streaming video. Powered by Harmonic’s state-of-the-art, field-proven manifest manipulation technology, VOS360 Ad SaaS enables best-in-class targeted ad delivery to millions of concurrent viewers for live sports streaming and a variety of streaming applications including linear, VOD, FAST, IPTV and live Low latency streaming.

“VOS360 Ad SaaS takes targeted advertising to the next level by providing media companies with a robust solution that is fully scalable, offers low latency and improved addressability,” said Gil Rudge, senior vice president, video products and solutions at Harmonic. “With our standalone SSAI SaaS, video service providers can leverage the reliability and scalability of VOS360 while delivering truly personalized ads to each viewer, dramatically improving audience engagement and monetization.”

The advanced SSAI capabilities of the VOS360 Ad solution will be used by MSG Networks for its new sports streaming service, MSG+, due to launch this summer. “The VOS360 solution allows us to deliver targeted advertising with unprecedented scalability and outstanding quality,” he said Dave ShepherdSenior Vice President, Product, Technology and Operations at MSG Networks.

All-in-one solution offers first-class functionality
VOS360 Ad SaaS reinforces Harmonic’s leadership position in the video streaming market. The comprehensive solution includes ad ingestion and processing, ad delivery, frame-accurate server-side ad insertion, ad decision server, and supply-side server functions. Innovative features include:

• Industry-leading scalability: VOS360 Ad is deployed at scale, delivering over 250 million ad impressions and serving 12 billion…