Written by Adrian Ignacio, journalist

Since 2022, SEO has become one of the most popular and affordable ways for businesses to generate traffic and business online. However, it is also more difficult than ever. In order to rank well in search engines, your content must absolutely best answer the search intent of the readers behind your target query by using text, images or videos. Some companies invest a lot of money in content but hardly see any results. Luckily, some SEO and digital marketing experts have developed amazing processes to help you create content that actually works.

And Marco, the founder of MarcoFeng.com, an online resource for travel, food, and crafts, is one of them. During his tenure at a New York-based agency, Marco developed a brand new content strategy that includes content calendars and briefings for a leading financial institution, Marcus by Goldman Sachs, and Comeet, an award-winning recruitment platform. This process streamlines each website’s content creation process and helps the brand focus on topics that align with their voices, resources, and large traffic potential.

The content calendars (see screenshot below) are based on comprehensive keyword and search engine result page (SERP) analysis, which forms the basis for more detailed content briefings that include valuable SEO insights such as target keywords, metadata, page structures and internal linking opportunities and subtopics to control content creation. These original methods have since been used by leading companies in finance and healthcare, including Petal Card and Wheel, to increase their organic visibility on Google.

Marco is a well-known SEO expert whose strategies have helped many. He also implemented an international SEO fix for a retail company that was de-indexing the many country-specific versions of its website that served up identical content by canonicalizing them to the US site. As a result, the brand can be perceived as slimmer in the eyes of Google and yet…