Advertisers can seamlessly track the carbon emissions of their digital advertising campaigns using IAS and Good Loop data feeds

NEW YORK, September 20, 2022 /PRNewswire/ — The partnership will integrate Good-Loop’s CO2 measurement solution with IAS Signal, IAS’ reporting platform. The integration will allow advertisers to seamlessly track and display the end-to-end carbon footprint of their digital ads in a similar way to other key metrics like viewability. Good-Loop data feeds will enable advertisers using IAS’ media quality platform to closely monitor and reduce the environmental impact of their ads throughout the campaign lifecycle.

Significant computing power is required to power the trillions of real-time auctions that take place across the length and breadth of the programmatic ecosystem, resulting in carbon emissions. According to Good Loop Online CO2 calculatoran exemplary advertising campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6) emits around 5.4 tonnes of carbon – almost a third of what an average US consumer and half of what a UK consumer produces in a year.

“Sustainability is a global priority for IAS and we believe making a lasting impact is our shared responsibility,” he said Lisa Utzschneider, CEO, IAS. “Our partnership with Good-Loop will give advertisers more transparency about climate change and the tools they need to reduce their carbon emissions. The partnership is a big step forward to further decarbonize digital media.”

Good-Loop, a Certified B Corporation, is dedicated to creating simple solutions that move the industry towards positive, climate-friendly advertising. Good-Loop is a certified net CO2 negative company.

“IAS has been at the forefront of our industry for many years, helping to educate and equip our industry for an era of safer and more effective media buying,” he said Amy Williams, CEO and Founder, Good Loop. “Actually, it’s a…