San Francisco, California, April 18, 2023 –(PR.com). Messaging and Roku as an over-the-top (OTT) channel. These new features were unveiled onstage at the company’s annual conference, Activate summit.

“Today we celebrate a decade of bringing joy to our global customer and partner community by announcing our most innovative release yet,” said Andrew Boni, CEO and co-founder of Iterable. “Our latest AI and cross-channel capabilities equip marketers with the tools they need to build deeper customer relationships more efficiently than ever. Iterable is the next-gen platform built to empower the next-gen marketer.”

Advanced AI suite to support modern marketers

Building on the success of his AI suiteIterable now offers new AI capabilities designed to increase marketer productivity and the ability to optimize and predict consumer behavior campaign performance.

Iterable takes AI automation to a new level with suggestion and copy generation tools that increase efficiency. The all-new AI-powered Next Best Action feature automatically creates new campaign versions to re-target audience segments with pre-populated text suggestions for the highest response. Marketers can also leverage Iterable’s new generative AI tool, Copy Assist, across all email and SMS campaigns to generate copy ideas and quickly iterate messages, creating highly personalized messages faster than ever.

In addition to already powerful delivery optimization features, with the release of Iterable’s AI-powered Frequency Optimization feature, marketers can now optimize the number of messages sent to each individual user, eliminate message fatigue and reduce unsubscribe…