Commit to being the authentic version of yourself
NEW YORK , January 12, 2023 /PRNewswire/ — Lancôme is pleased to announce the appointment of a new face of the brand, American Gen Zer, fashion icon, entrepreneur and woman of the 21st centurySt Century, Emma Chamberlain.
LEADERSHIP OF THE “BE YOURSELF” MOVEMENT
With her engaging personality and laid-back demeanor, Emma became a global sensation, establishing herself as one of fashion’s most beloved icons and effortlessly cool content creator. Shortly after starting her YouTube channel at the age of 16, Emma got into social media very quickly. The success of her social content gaining traction came from Emma demonstrating an authentic version of herself, which highlighted her as a disruptor in the crowded realm of content creators. Chamberlain’s fans find her content not only entertaining and full of humor, but also comforting as they feel like they are not alone on their journey.
Since then, Emma has won the People’s Choice Award pop podcast category and has been recognized by Forbes, making her a 2021 30 under 30 – Social Media list. With their idiosyncrasies, their unique video editing has been widely emulated and shaped a new style of vlogging by keeping it real.
Bringing her modernity and sharpness to the French house of beauty, Emma says: “I have always had my own vision of beauty and have not projected myself into the beauty industry due to the duality that I display, combining comfort with a nice wording So when Lancôme came to me, I felt so honored and excited that the brand understood and valued me.”
Françoise Lehmann, Lancôme International President, added: “I am proud to welcome Emma to the Lancôme family. Not only has Emma accomplished so much at such a young age, but she is adored by an entire generation for the perspectives she shares. We can only appreciate their sense of humor and the authentic tone in which meaningful issues are discussed.”
As a member of Lancôme’s distinguished group of ambassadors, Emma will…
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