Lanistar, a fast-growing fintech company, is making strategic hires to strengthen its management team and stay ahead of the ever-changing financial landscape. By recruiting highly experienced and senior staff, Lanistar aims to position itself as a key player in the market poised for sustained success.

Lanistar hires Ed Blankson and Merton Smith for growth initiative

Ed Blankson, the newly appointed CFO, brings a wealth of knowledge and expertise from his time as a senior official at Tide. Blankson’s extensive background in finance and regulatory compliance will prove invaluable as he takes control and helps strengthen Lanistar’s position in the marketplace.

Merton Smith, the newly appointed Chief Commercial Officer, is a seasoned executive with years of experience managing C-level relationships, executing growth strategies, working with regulators and leading high-performance teams. Prior to Lanistar, Smith held leadership positions at Verifone, HP and Innova, and his appointment signals Lanistar’s commitment to attracting high caliber talent to its ranks.

“I’m just excited about Lanistar’s opportunity to be groundbreaking and disruptive, to be a true disruptor in the financial services sector and to bring to market an alternative payment method with a philosophy‘ commented Smith.

“We are reaching those who would not be reached otherwise, and we are doing this through a modern concept, a modern way of welcoming the youth, welcoming the millennium and welcoming all those people who want to bank or have and want finance and access to finance Transactions that otherwise would not have happened“.

Lanistar launches international campaign after success in Brazil

Lanistar’s recent success in the Brazilian market is a testament to the effectiveness of its mobile payment solution, which has been quickly adopted by users looking for versatile payment accounts. The company already facilitates Google Pay, PIX and Boleto transactions and has plans…