Lucid enrages Tesla fans with backdoor advertising strategy:…

Lucid enrages Tesla fans with backdoor advertising strategy:…


Commissioning of premium electric vehicles Lucid Group, Inc. LCID drew anger Tesla, Inc. TSLA Loyalists after the former took over its rivalry between the two companies to another level.

Last week, Lucid was spotted promoting its electric vehicles at a Tesla Supercharger station in Los Angeles, Electrek reported. The startup reportedly offered Tesla drivers test drives on its own Lucid Air as EV adoption — along with competition among EV makers — has increased.

See also: The best stocks for electric vehicles

However, the strategy didn’t seem to go down well with Tesla customers. On Saturday, Ryan Zohoury, a 20-year-old developer and founder of the Tesla app store Tesla Console, vented his frustration in a tweet.

“Lucid really is that desperate to sell cars. They sent someone to a supercharger to try and get people to sign up for test drives, but no one was interested,” he wrote.

This is not the first time such an incident has happened. Electrek previously reported this General Motor Corp GM Cadillac brought its Lyriq to a Tesla Supercharger in China to offer test drives to Tesla users.

Lucid ended Friday’s trading session up 4.74% at $7.73 Benzinga Pro data.

Learn more about Benzinga’s coverage of the future of mobility from follow this link.

Continue reading: Tesla Done With Price Cuts, Lordstown Endurance To Fade Into Oblivion, Fisker Ocean Is Making Waves And More: This Week’s Biggest EV Stories

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