Meta Invitation-Only Ad Access Rules: French Antitrust Watchdog Calls…

Meta Invitation-Only Ad Access Rules: French Antitrust Watchdog Calls…

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  • France’s antitrust authority announced Facebook owners on Thursday Meta Platforms, Inc META two months to change its access rules for ad review partners who allegedly abuse its influence in online advertising.
  • Meta’s “invite-only” approach allowed access to its data to only the largest operators, the watchdog claimed.
  • The competition authority asked Meta to publish new access criteria for partners, which must be transparent, objective, non-discriminatory and proportionate, Reuters reports.
  • Also read: Hit Where It Hurts – What’s Up With Meta Stock Today?
  • Ad verification companies offer services including measuring the number of views online ads receive fraudulent online traffic and ensure customer ads don’t appear on websites that harm their brand.
  • Adloox, a small, independent French ad review company, filed a lawsuit against Meta in 2022 after failing to gain access to Meta’s data for those services from 2016 to 2022.
  • The French regulator found that Meta’s barrier to entry caused “immediate and serious” damage to Adloox and the independent ad verification sector as a whole.
  • Price promotion: META shares traded 0.54% lower at $235.73 on the last check Thursday.



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