NASHVILLE, Tenn., March 11, 2023 (GLOBE NEWSWIRE) — i On skin careKathryn Beaton, Brand Director of , will join Stacy London, CEO of State of Menopause, and Shelley Zalis, CEO of The Female Quotient to speak about “Empowering Women Over 40”. on Sunday, March 12 from 2:00 p.m. to 2:30 p.m. CT at the Equality LoungeⓇ @ SXSW in Austin, TX. Menopausal women over 40 are the fastest growing demographic in today’s workforce, yet the issue of aging remains largely taboo or ignored. Drawing on decades of combined experience in this field, three of the industry’s most insightful women will break through the myths, stigma and misinformation to show how best to support the more than one million women who experience menopause each year.

A sudden drop in estrogen has long been identified as a cause of hot flashes, insomnia, and accelerated skin aging associated with menopause. After more than 125 years of research, i-On founder Dr. Xi Huang – an expert in toxicology and applied pharmacology – came to a different conclusion. He attributed the visible signs of aging to the excessive accumulation of iron in the body. Without regular menstrual periods, the body loses its natural ability to bypass iron-related damage from free radicals and oxidative stress. As the industry’s first “age-defying” skincare regimen, i-On introduces Dr. Xi, which slows down the signs of visible skin aging by neutralizing iron oxidation. Four breakthrough, multitasking formulations reduce damage by releasing and removing excess surface iron, repairing and restoring a healthy complexion.

“Actually i-On skincare functions – so good that I decided to convert my own skincare line into a community-based platform to spread awareness of the menopause process and to empower and support women to navigate this process beautifully.”

“Previously, menopause was a death sentence and marked the end of life as we know it,” says Beaton. “Really, it’s a formative transition in…