streaming giant Netflix Inc NFLX is known for binge watching and allows users to stream content whenever they want. The company could test how well it takes live content and see if it can help with its sporting ambitions and launch a new tier of advertising.

What happened: One of the areas Netflix has focused on for content over the years been comedy specials. The company has millions spent Acquiring content from some of the biggest names in comedy.

Now Netflix is ​​testing a live special from a comedian who’s been in the news a lot in 2022, thanks that infamous slap in the face at the Academy Awards.

A live streaming special Chris Rock will air worldwide in early 2023 on Netflix, as reported by diversity. This is the first comedian to air a live streaming special on the platform.

“Chris Rock is one of the most iconic and important comedic voices of our generation,” is Netflix’s vice president of stand-up and comedy Robbie Praw said. “We’re thrilled that the whole world will experience a live Chris Rock comedy event and be a part of Netflix history.”

This is the first test of a large-scale live streaming event for Netflix.

Disney+, a unit of The Walt Disney Company DIS, previously tested a live stream by broadcasting the Oscar nominations. The streaming platform aired the nominations show alongside Disney entity ABC.

“We were conducting a test of live streaming capabilities on Disney+ in the US,” the company told The Streamable at the time. “We are pleased with the results and will continue to test… to provide consumers with the best user experiences.”

Related link: Netflix Q3 Earnings Highlights: Revenue, Subscribers Beat Estimates, Company Casts Shadow on Streaming Competitors

Why it matters: While Chris Rock’s live special on Netflix could be a one-off or simple test, it could also be a test to see how well live content is for the streaming giant, a step in its future path could affect.

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