As well as Netflix Inc. NFLX was in the process of live streaming a reunion episode of dating reality show Love is Blind, users experienced a massive outage — and what followed was the reaction of other streaming services, unleashing far juicier drama than anything other.
What happened: As of late Sunday night, over 12,000 users reported problems with video streaming and Netflix’s website and app.
The company initially promised that the live reunion episode would mark the “first time ever” that users could have a say in deciding which question to ask.
However, things didn’t go as planned.
When the hashtag #LoveIsBlingLIVE became a global hot topic on Twitter, the popular streaming giant scrapped live streaming altogether, responding by saying, “We’re filming it now and we’ll have it on Netflix as soon as possible.”
Still, the damage was already done.
While Twitter has had a big day at Netflix’s expense, competing streaming services like it Walt Disney Co DIS Subscription TV Service Hello, Comcast Corporation CMCSA Streaming video on demand service Peacock, Bravo TV And blockbuster decided to photograph the Netflix reunion fiasco.
Blockbuster went one step further.
When a user shared a news story via Markus RandolphNetflix co-founder and first CEO interview the point at which they decided to sell the platform to Film distributor that went bankrupt in 2010and saying, “They laughed us out of the room,” Blockbuster replied by saying, “We’re laughing again.”
At this point, it’s unclear when Netflix will upload the reunion episode for viewers.
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