For apple inc‘S AAPL iPhone It seems to users that the iconic black or white tones are no longer the most popular choice. With iphone 14, It seems that the preference for purple models is gaining momentum.

What happened: As of December 2022, 42% of iPhone 14 pro And iPhone 14 pro max Users own the smartphone model in purple color.

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That’s nearly double the 23% for “Space Black” and “Midnight.” Only 11% of users prefer the latest Apple smartphone in “Starlight” and “Silver”, reported AppleInsider citing a new report by Consumer Intelligence Research Partner.

From the beginning, Apple smartphones were mainly available in black and white. However, the tech giant introduced a purple color model with the iPhone 11 2019 and again with the iphone 12 relay a message.

While there was no purple color model in the iPhone 13 line, the company added it back with the iPhone 14 series.

Why it matters: In the fourth quarter of 2022, Apple experienced one Lack of iPhone 14 Pro and iPhone 14 Pro Max versions. However, purple models were sometimes the most available of all colors.

“Apple had some insight into (the) demand for purple iPhones based on the experience with the iPhone 11 and 12/mini,” the report said, adding, “So they either have high demand for purple phones right.” expected or driven their optimism regarding purple devices iPhone 14 Pro/Max demand for available purple inventory.”

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