Planet Fitness calls Peloton a fad in Shot Across the Bow (Flex) -…

Planet Fitness calls Peloton a fad in Shot Across the Bow (Flex) -…

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fitness chain Planet Fitness Inc PLNT last week reported fourth-quarter and full-year results that showed the chain’s continued growth in the workout segment following the shutdown of the COVID-19 pandemic. The company expects its growth to come at the expense of its competitors, and it’s not afraid to target the companies it competes with.

What happened: Planet Fitness was the subject of a brief report detailing its illegal billing operations and the difficulties cancel memberships.

Short report aside, the company has seen strong membership growth and revenue growth.

The company reported Fourth quarter revenue of $281.3 million, up 53.2% year over year. The total was ahead of a Street estimate of $272 million, according to the data by Benzinga Pro.

The company’s earnings per share of 53 cents in the fourth quarter beat a Street estimate of 47 cents for the quarter.

Planet Fitness reported that same-store sales rose 9.0% in the fourth quarter. The company ended the fourth quarter with 2,410 stores open.

For the full fiscal year, Planet Fitness had revenue of $936.8 million, a 59.6% increase over the prior year.

Same-store sales increased 11.4% for the fiscal year. In the fiscal year, the company opened 158 new stores. Planet Fitness ended 2022 with around 17 million members and has added 1.8 million members since the end of 2021.

The company’s results saw several analysts raise their course targets on the stock.

Related link: Why this Planet Fitness analyst says short seller allegations of unethical business practices are unfounded

Beat the competition: In a November presentation, Planet Fitness took a slide look at the exercise sector and its dominance.

“Fitness concepts and fads come and go,” the slide read.

The slide featured brick and mortar marks like F45 training company FXLV, World Gym, Bally Total Fitness, Powerhouse Gym, Crossfit, Gold’s Gym And orange theory.

The slide also included home workout tokens like peloton…

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